Urbanology: Digital Commerce By Wiliam A. Rogers

Categories: William “Tony” Rogers,

The digital commerce landscape has evolved from basic online storefronts to dynamic, multi-channel ecosystems. In 2024, U.S. online sales hit $1.192 trillion, rising 7.5% from the prior year, and now represent nearly a quarter of U.S. retail spend. Globally, e-commerce sales ballooned to about $6.3 trillion
This growth is fueled by consumer demand for seamless, personalized, and mobile-centric experiences, supported by emerging technologies—AI, AR/VR, voice, and programmatic advertising—that redefine shopping convenience, engagement, and fulfillment.
Projected global e-commerce sales for 2025 are estimated between $6.56 trillion and $6.86 trillion
By 2026–2027, global e-commerce sales are expected to reach $7.4–8.1 trillion, representing 23–24% of all retail sales
As of 2024, e-commerce accounted for approximately 20.1% of total global retail sales—up from 19.4% in 2023
U.S. Market Dynamics
U.S. e-commerce sales hit $1.19 trillion in 2024 and are forecasted to reach $1.3 trillion in 2025
Retail e-commerce in the U.S. is on track to surpass $2.5 trillion by 2030.
Social commerce is expanding rapidly—30% annual growth for video-based channels, with platforms like TikTok Shop and Instagram Shopping reshaping purchasing paths
Live-streaming e-commerce in the U.S. reached $50 billion in 2023, with $68 billion projected by 2026—combining entertainment with real-time purchasing.
AI, Personalization & Affiliate Marketing
AI is revolutionizing retail through personalized marketing, virtual assistants, dynamic pricing, and fraud detection
Walmart, for example, is introducing AI “super agents” like Sparky for personalized shopping, aiming for 50% of sales online within five years
After researching the Digital Marketing/E Commerce Industry I decided to invest in an online E Commerce wellness store www.shopnaturalholisticlife.com
My online store will focus on four areas Home Wellness, Meditation Tools, Fitness Apparel, Health Monitoring Devices and Fitness Equipment. If you are interested in exploring this reply growing industry, make sure you partner with the right company, there are a lot of bad actors out there.
After exploring several E commerce support companies, I joined the Digital Success Media team hittp://www.thedigitalsuccessteam.com. Like any business you must put the time and effort into it. I find the DSM team very helpful in every step of the way.
The reason E-Commerce is growing at such a rapid rate is because with the right product and marketing strategy your international business is always open. The thought of making money while I sleep has always been a fascination of mind.
As I enjoy my senior years this is the type of business I feel best suited for. I have always been in the public sector or a strategic Urban marketing consultant.
After close to sixty years of being an Urbanologist I am starting to slow down to make sure I can smell the roses in the years to come. While I will always stay active the E-Commerce industry is an attractive option for me. Please visit my store at www.shopnaturalholisticlife.com It’s still a work in progress but your support would be greatly appreciated.
Send me an email at naturalholisticlifeowner@gmail.com let me know what you think.

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