Queens Night Market Series, Part 3: Marketing Strategy & Social Media
Session III – Marketing Strategy & Social Media
Many business owners spend significant money on marketing. But few have a research-based marketing strategy that ensures every one of those dollars is well spent.
This course aims to help entrepreneurs at any stage build a foundational marketing strategy that will inform every marketing tactic they use. This course will also provide basic information about building a business website, and how to make sure your business has a presence on social media.
By the end of this course, you will have completed the following:
1. Assessed and refined your business’s values and mission statement
2. Developed and delivered your business’s elevator pitch
3. Determined the social media platforms that your target customers use
4. Operated these platforms as an entrepreneur according to best practices
5. Created “repurposed content” that attracts social media users and links them to your website
6. Evaluated and chosen a social media management tool for your business
Queens Night Market and NYC Department of Small Business Services (SBS) are partnering to host a series of free small business seminars! The seminars will cover various topics such as creating a viable business idea, industry and competitor analysis, branding and marketing, social media, food service operations, and obtaining requisite permits. The seminars will also cover Queens Night Market topics and feature guest speakers, networking, and Q&A opportunities.
These seminars are free and open to vendors interested in the Queens Night Market, and also open to anyone who wants to start a business in NYC.
For those interested in the Queens Night Market, check out the website and vendor application at http://www.queensnightmarket.com
Auxiliary aids and services are provided for individuals with a disability upon request. This includes: accessibility for wheelchairs/other mobility devices, American Sign Language (ASL) interpreter, induction loop system, assistive listening system, braille, large print, real time captioning, and more. Please select the aid(s)/service(s) that you need on the registration form.
Please note: requests must be made no later than 72 hours prior to the event.
